Don't Let Your Shiny New Website Kill Your SEO

Everyone is using AI to build websites in minutes. The build is the easy part. What nobody talks about is what happens after you replace your existing site.

What's at risk when you replace your website

• Your Google rankings can vanish overnight
• Old links turn into dead pages (404 errors)
• Years of SEO work disappear
• Traffic drops, leads drop, revenue drops

AI can build your site fast. But it can't save you from broken links and lost rankings.

What you actually need before launch

• A full URL audit of every existing page
• 301 redirects mapped from old URLs to the new ones
• A fresh sitemap submitted to Google Search Console
• Someone who knows what they're doing to QA the switch

I've seen businesses lose 60% of their traffic in a single day from a bad website switch. Don't let that be you.

Planning a redesign or a move to a new stack? Get the migration right and you keep both your rankings and your revenue. Get in touch and let's audit your URLs before you launch.